Joseph Thomas, an IT expert with Brunswick Corporation, asked for a creative look for his business portrait to use online. So we started by asking him what “creative” meant to him as well as many other questions to determine exactly what would be most beneficial. While the black-and-white portrait is definitely more creative, it is overly so for someone in IT. The color portrait has strength and confidence and a modern, up-to-date look. Exactly what is needed for someone in the tech industry.
“Colby is excellent at his craft and provided a top-notch business photo experience. He took his time to ask questions in order to understand my needs. I’m impressed with his photography ability, especially his expertise in lighting and photo editing. I highly recommend him!” —Joseph Thomas
People have varying ideas about portrait use. While some believe that it reflects only what the person looks like, others have a different mindset. They feel that it should flatter the person as well. While these concepts are not wrong, they are only the beginning of what to consider for a business portrait.
A business portrait should highlight the parts of your personality that will be of value to your prospective customer–easy to get along with, no non-sense, strong, approachable, competent, collaborative, to name a few. The message the branding portrait conveys is the real essence of a business portrait. This idea helped us draft the necessary questions that we asked Joseph to understand what his clients want from him, and therefore what his branding portrait should look like.
After uncovering his specific needs, we then swung into action. With our experience, the rest was easy. We selected the background, posing, camera angle, and lighting based on his required portrait use. In the end, his branding portrait portrayed exactly what his customers want from him. This is what we strive for every time.
Joseph Thomas is an IT expert at Brunswick Corporation, a leader in using innovation to reshape the recreational marine industry. You can reach out to him through social media, Facebook, and LinkedIn.