My services as a Knoxville commercial photographer last fall led me to an exciting project. We are just now showing them as I believe that advertising photography should not be displayed by the photographer until the client has used it. We do not want to distract from the initial impact of our client’s investment.
We had the pleasure of doing some advertising photography for a vintage and modern Corvette parts national catalog. The theme we were asked to explore was “Boys with their Toys.” Local Knoxvillians were polled for creative ideas that would convey this concept. We settled on having three Corvettes of various ages with an airplane added for good measure because what isn’t more exciting than fast cars and airplanes? Since the catalog emphasizes vintage cars, we decided we needed a vintage aircraft in there as well. However, orchestrating such a shoot isn’t quite as easy as you may think. We had to pull some strings as well as juggle a lot of moving parts. Fortunately, we are a company that is able to address the complexities involved in a commercial project like this.
The first step was to coordinate with our local airport to gain access to a location for the shoot. Apparently, talking about Corvettes can bring up some fears because the runway is not an appropriate place to drag race. The Airport Authority wanted to make sure that the project was legitimate and that I was a legitimate commercial photographer, so we had to have a few meetings and provide some explanations. Our next step was to acquire the vintage aircraft. Due to an editorial piece I had done year before, I thought to contact Remote Area Medical RAM, whose headquarters arein Knoxville. They have an old Douglas C-47 aircraft that had been built during WWII at the Island Home airport near downtown. This was a perfect fit for our advertising photography theme. They were amazing to work with and were generous enough to allow us to use their aircraft. We met the main mechanic who was amazingly helpful.
We acquired three Corvettes of varying vintages, including a more modern Corvette. Then we coordinated with the airport, RAM’s main mechanic and their plane, the Corvette owners, the art director, the client, the photography assistants, and a cherry picker (to get elevated photos). We ensured that everyone knew how to get there, when to get there, what their roles where, what they needed to do to be prepared, and what they needed to bring, as well as what they were supposed to do when they got there. This process really gave me a chance to exemplify the communication and management skills needed as a commercial photographer.
This type of preparation is essential when there is a large investment in the project so that everything goes as smoothly as it can. But as always seems to happen, we ended up dealing with an unpredictable twist–the changing weather the day of the shoot. Storms were coming in, and we had to come away with exceptional images no matter what so everything had to be done as quickly and efficiently as possible without sacrificing quality. Fortunately, we were well prepared. Although the weather was challenging, the benefit was that we got some beautiful shots with dramatic clouds. With the drastic changing cloud coverage, the lighting was also constantly changing, which kept me and the assistants on our toes. Thanks to our preparation, we were able to move quickly, set everything up, and get the money shot for the cover as well as loads of details shots for the back cover and interior of the catalog. The client saw the images we were creating as we were tethered and displaying them on our mobile monitors. As a result of good preparation and communication, we produced some amazing magazine-quality images in a quick and efficient manner and the client got a memorable product people are still talking about.
Contact Knoxville commercial photographers at Colby’s Photography for your next project. Also, feel free to read more about their commercial photography, about Colby McLemore and his team, or satisfied customer testimonials.