When James Loung contacted me he was graduating from medical school and would soon be looking for a place to do his residency. He was also wanting a professional polish on his LinkedIn avatar. We discussed what he was wanting to portray with his portrait. He was wanting to look friendly as well as competent. This later part was of special importance to him as he was young. Body language is another word for quality mindful posing. So we reversed engineer his needs and put him in a strong pose competent pose but with a friendly smile. I like not only making my clients look good but convey the message that they are needing as well. This is what separates a portrait photography from an advertising photographer.